Self liquidating publish
Provisions of Emergency Relief and Construction Act Following a long contest between the President and Congress, the compromise federal emergency relief and construction bill under the general authorship of Senator Robert F. Y.) was finally enacted on the last day of the session and was signed by Mr. It provides for direct relief in the sum of $300,000,000, and for unemployment relief and promotion of business recovery by directing the Reconstruction Finance Corporation to make loans for the construction of self-liquidating projects of various kinds.Title I of the act, for “relief of destitution,” specifies that the Reconstruction Finance Corporation is empowered to make available not more than 15 per cent of the $300.000,000 to any one state or territory, “to be used in furnishing relief and work to needy and distressed people and in relieving the hardship resulting from unemployment.” Title II, prescribing “Loans by Reconstruction Finance Corporation,” authorizes the financing of public works, semi-public works, and certain corporations in the construction of self-liquidating projects not in excess of an aggregate of $1,500,000,000.
Customers could take their filled booklets of "green stamps" and redeem them for household products, kitchen items, and personal items.The promotion called for customers to spend a minimum of $40 in store, in order to receive one of 44 free mini grocery items.The grocery items were identical, miniature replicas of actual products found within the supermarket.The consumer generally has to pay at least the shipping and handling costs to receive the premium.Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product.The first trading stamps were introduced in 1891, the Blue Stamp Trading System, where stamps affixed to booklets could be redeemed for store products.
The Sperry and Hutchinson Company, started in 1896 in Jackson, Michigan, was the first third-party provider of trading stamps for various companies, including dry goods dealers, gas stations and later supermarkets.
The book was originally available as a prize that was given to the customer in the store with the purchase two packages of the cereal.
But in 1909, Kelloggs changed the book give-away to a premium mail-in offer for the cost of a dime.
Trading stamps have gone by the wayside of the modern retail marketing method of loyalty cards used widely in supermarkets where, instead of premiums, customers benefit from savings and convenience through coupon-free discounts.
Kellogg's Corn Flakes had the first cereal premium with The Funny Jungleland Moving Pictures Book.
The customer could then exchange the tokens for products in the store. Babbit Company, came with certificates that could be collected and redeemed for color lithographs.