Updating pay per click campaigns excel
The table below shows click through rates (CTRs) in the SERPs, and how they change when ad listings are shown together with organic listings or when served without organic listings.(Note that I have only included Data from keywords that were displayed in both categories: ‘ad shown only’ & ‘Ad & Organic Shown’) There are three interesting results: The last point is especially interesting, if not confusing.
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There are great posts that discuss keyword research, but what comes next?
This would justify creating 2 separate adgroups since we wouldnt want someone searching sun protective hats for men and landing on page showing sun protective hats for boys.
So lets create an adgroup for Adult Sun Protective Hats and see what root keywords we can come up with!
It’s important to recognise that my sample size was relatively small.
However after I saw this report, I also came across results from a larger sample by SEER Interactive which showed the same effect, albeit more dramatic.
This is becoming ever more important as Google begins to limit data and only provide it to paying advertisers.