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In April 2016, MTV announced it would start to return to its original music roots with the reintroduction of the classic MTV series MTV Unplugged.After nine years off air, TRL returned on October 2, 2017.
MTV producers Alan Goodman and Fred Seibert used this public domain footage as a concept; Seibert said that they had originally planned to use Neil Armstrong's "One small step" quote, but lawyers said that Armstrong owned his name and likeness and that he had refused, so the quote was replaced with a beeping sound.MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City.Launched on August 1, 1981, At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.In his book The Mason Williams FCC Rapport, author Mason Williams states that he pitched an idea to CBS for a television program that featured "video-radio", where disc jockeys would play avant-garde art pieces set to music.CBS rejected the idea, but Williams premiered his own musical composition "Classical Gas" on the Smothers Brothers Comedy Hour, where he was head writer.MTV has spawned numerous sister channels in the US and affiliated channels internationally, some of which have gone independent, with approximately 90.6 million American households in the United States receiving MTV as of January 2016.
Several earlier concepts for music video-based television programming had been around since the early 1960s.
The original programming format of MTV was created by media executive Robert W.
Pittman, who later became president and chief executive officer (CEO) of MTV Networks.
The channel, which featured video disc jockeys, signed a deal with US Cable in 1978 to expand its audience from retail to cable television.
The service was no longer active by the time MTV launched in 1981.
The original slogans of the channel were "You'll never look at music the same way again", and "On cable.