The dating game by
With around half a million users sending 200,000 messages per day, it’s growing about 15% every week, Wolfe claims. While Bumble has not yet monetized and won’t disclose the details of its funding, Wolfe’s partner and major funder is Andrey Andreev, founder of Badoo, the multi-billion dollar European social network.Their Austin-based office has only six employees—and five of them are women.
“So I was like, ‘Ya, I do want to date all of you.'” She says she was disappointed that few of the guys she messaged wrote back, but Jen Stith, a spokeswoman for Bumble, says the company is considering adding a time limit to encourage guys to respond more quickly to messages. “Because girls like it,” says Bryan Oltman, a 28-year old Bumble user and software engineer who used to work at OKCupid.And while the whole messy incident has been held up to illustrate the challenges women face in a notoriously bro-friendly tech culture, Wolfe stops short of calling out sexism in tech.“This isn’t necessarily a tech problem, this is a society problem,” she says.Either way, we hope she dishes the dirt on her alleged relationship with Brooklyn Beckham.We sure can't wait to see what this eye candy gets up to!!! Men post pictures of themselves wearing button downs (not muscle tees) or hugging their moms (not endangered species.) And because they can’t message first, guys can’t hedge their bets by swiping right on every girl they see and messaging all of them to see who bites.
Female users say they’ve been impressed with the guys on Bumble.
A former member of Kappa at Southern Methodist University, Wolfe shows up at sororities with yellow balloons, cartons of yellow Hanky-Panky lacy underwear, and always, she says, “a cute purse.” Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble.
“By the end, I’d show up and they’d be like ‘Go away, we’re already all on it! Because of the female-first messaging model, Bumble seems to be free of some of the sleaziness that plagues Tinder, at least for now.
In essence, the app is an attempt to answer her train of questions above.
It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.
“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.