What is the game when dating
And while the whole messy incident has been held up to illustrate the challenges women face in a notoriously bro-friendly tech culture, Wolfe stops short of calling out sexism in tech.
Their Austin-based office has only six employees—and five of them are women.“It’s important to me that nothing we do harms Tinder,” she says. It’s my baby.” But that doesn’t mean she’s not using similar tactics to get it off the ground.One of Wolfe’s major contributions to Tinder was her ability to get college students to download the app.“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.“I would say ‘I’m just going to go up to him,’ and all my girlfriends were like ‘Oh no no no no, you can’t do that,'” she says.In essence, the app is an attempt to answer her train of questions above.
It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.
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The idea that dating predominately revolves around subtle manipulation and power plays.
On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.
“You swiped right in your head just now,” she says.
Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.