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Users also earn badges within a channel based on how much they have cheered.On September 30, 2016, Twitch announced Twitch Prime, a service which provides premium features that are exclusive to users who have an active Amazon Prime subscription.

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At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus – was shut down in August 2014.As of February 2014, Twitch is the fourth largest source of Internet traffic during peak times in the United States, behind Netflix, Google, and Apple.Twitch makes up 1.8% of total US Internet traffic during peak periods.By 2015, Twitch had more than 1.5 million broadcasters and 100 million viewers per month.When was launched in 2007 by Justin Kan and Emmett Shear, the site was divided into several content categories.Introduced in June 2011 as a spin-off of the general-interest streaming platform, Justin.tv, the site primarily focuses on video game live streaming, including broadcasts of e Sports competitions, in addition to creative content, "real life" streams, and more recently, music broadcasts.

Content on the site can either be viewed live or via video on demand.

Users also receive a "Twitch Crate" on every purchase, which includes Bits and a collection of random emoticons.

Twitch and Blizzard Entertainment signed a two-year deal in June 2017 to make Twitch be the exclusive streaming broadcaster of select Blizzard e Sports championship events, with viewers under Twitch Prime earning special rewards in various Blizzard games.

Additionally, all on-demand videos became subject to acoustic fingerprinting using software provided by Audible Magic; if copyrighted music (particularly, songs played by users from outside of the game they are playing) is detected, the 30-minute portion of the video which contains the music will be muted. The audio filtering system, along with the lack of communication surrounding the changes in general, proved to be controversial among users.

In particular, users felt that the new filtering system was too inaccurate, flagged music played within games themselves, and voiced concerns that it could affect the service's ability to present footage from games which notably include large amounts of licensed music, such as the Grand Theft Auto series.

By merging a video game, live video and a participatory experience, the broadcaster has created an entertainment hybrid custom made for the Twitch community.