Safe dating slogans
Compare the old slogan with Fed Ex's new slogan, "We understand." You can visualize someone yelling into the phone, "My package absolutely, positively has to be in L. tomorrow." And the Fed Ex clerk on the other end of line calmly says, "We understand." The words have meaning, but there's no emotion in the concept of "understanding." Sure, slogans should be as short as possible, but there's a trade-off.Slogans should be long enough to contain some words that knock on the right side of the consumer's brain.
As a matter of fact, they're rarely called "slogans" anymore.This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?For example, here’s an a tagline that makes you want to read on: Skydiving is the coolest experience on (or off) this planet. Oh here they are.” • “In time, we all become that which we most hate.That explains how I became a plate of liver and onions.” • “I used to think I was indecisive, but now I’m not too sure.” Remember the game “Telephone” from when you were a kid?The sites that allow long taglines don’t always display the entire line in search results.
Sometimes only a limited number of letters gets posted on a search.
(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.
Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.
And like the story of the Emperor’s new clothes, people may not tell you.
After three years of operations and $29 million in losses, Federal Express gave up trying to compete head-to-head with air-cargo leader Emery Air Freight.
Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.