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KCreation’s CEO, Kayla Ruth said her customers are much less reluctant to pay before service after chatting with them.“I think this is probably because we are not asking for their card details.

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KCreations, a budding branding startup, says Whats App has made it possible for business owners to overcome the trust barrier that had slowed the growth of the e-commerce sector in Nigeria as alluded to by some of the e-commerce major players.The document, titled Adhrann's Updated Dating Scam 2014, lays out a method for creating fake dating site profiles, ensnaring men in conversation, and then pressuring them to send money.The author claims that someone who operates the scam can earn up to $15,000 (£9,700) every month if they operate the dating scam full-time.“With Whats App as an additional touch point for you, you can constantly create a positive experience for your customers,” she said.Though Nigeria’s consumer retail sector is still relatively underdeveloped, investors have helped build an e-commerce sector which is Africa’s biggest valued at $13 billion by some estimates and growing by 25% annually.Bitcoin is cryptographic currency favoured by criminals as it allows semi-anonymous online transactions.

It's not just guns and drugs that are up for sale on deep web sites.

Chinedu Uzodinma’s Ibadan-based Hurry Cane Fashion Store is one of them; he said he is using Whats App to push sales.

“If you look around this Ekotedo market very well, you will see that there are tens of people selling the same thing that I’m selling.

Dating sites are, thankfully, getting better at spotting who is using their service to send thousands of spam messages.

It's pretty easy to tell: They send the same message over and over, often with the same link.

This is something that appears to be missing on the big e-commerce platforms.” For local developers, the fact business owners can do business online (via Whats App) without conventionally going online via the open internet has created an array of new challenges.